EXPERTISE – RETAIL FOOD REPRESENTATION

PIERAL’s team was assembled to cover the entire Quebec market, including head offices and retail stores. Few brokers have lasted over 25 years in this business; this is a sign of perseverance and talent. Your company can benefit of our success stories and grow with us.

Known to be a leader in retail sales representation, PIERAL team offers expertise in the following food categories:

  • BAKING
  • CONFECTIONERY
  • DELI
  • FISH
  • FROZEN GOODS
  • GROCERY
  • POISSONNERIE
  • HMR
  • MEAT
  • PRODUCE
  • SEASONAL GOODS

HEAD OFFICE CORPORATE REPRESENTATION

Each of our account managers has their own area of expertise and privileged contacts in the categories they are responsible for. We are involved with all major grocery chains in Quebec: Costco, IGA, Loblaws, Maxi, Metro, Provigo, Provigo Le Marché, Tigre Géant, Super C, Walmart, etc. Independent chains and distributors such as Bercy, Canadawide, Courchesne Larose, Horizon Nature and Pasquier are also our clients.i.

RETAIL STORE REPRESENTATION

Quebec food market is unique and needs to be differentiated from the Canadian and American market. Grocery stores follow 2 distinct models: franchised stores and affiliated stores (independent owners). This distinctive market characteristic requires knowledge and experience, which our sales representatives possess. Our sales force is on the road on a daily basis, being the watchful eyes of the principals we represent. Their main focus is:

  • Product distribution and lay-out
  • Product and display sales
  • Setting up of promotional materials (POS)
  • Follow-up with in stores-demo
  • Retail price checks
  • Launching of new products
  • Seizing sales opportunities
  • Etc.

CUSTOMER SERVICE

PIERAL is proud to count on the experienced and professional expertise of its customer service and administrative support agents. Principals and customers can benefit from an excellent service, from order taking to delivery follow-ups.

EXPERTISE – FOOD SERVICE AND INDUSTRIAL SALES

PIERAL is a reliable partner offering sales support and business development services to manufacturers active in the Quebec food service industry.
We are involved with all major food distributors and buying groups such as Alimplus, Colabor and its many members, Farinex, GACEQ, GFS, Sysco. In recent years, we also forged steady relationships with major Quebec manufacturers in the industry.